Kevin’s Resume

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  • Intelligent design strategies, informed by customer feedback and user data
  • Thumbnails, wireframes, user stories, flow charts, sitemaps, mockups and HTML prototypes
  • Content management & blogging, with Drupal, WordPress, SharePoint, etc.
  • Web analytics & data-driven decisions
  • Agile, iterative UI/UX design for any scale, any business
  • User-focused UI/UX prototyping, usability, accessibility, hand-coding, debugging & browser testing
  • Newsletter publication & RSS, Web marketing & HTML email publishing
  • Search engine optimization (SEO)
  • Talent recruiting & mentoring, and ability-based work assignment & flow
  • Fast and sophisticated producer of Web sites & pages using Adobe Creative Suite, including Flash
  • HTML/CSS development & implementation for Web & email
  • Content, subject matter & taxonomy


Proformative – Aug. 2011 – Present

Senior Designer

Drupal theming with PHP, HTML and CSS, and marketing design

  • Completed a top-to-bottom site redesign, including user experience, user interface and Drupal theming
  • Themed B2B Marketplace, including company micro-sites
  • Provided marketing support via infographics, collateral, HTML email design and promotional graphics
  • Designed and produced a micro-site for CFO Dimensions conference

Design Consulting – The Web Shaman – March 2011 – Present


Providing design support to individuals, businesses, government and non-profits

  • Recent clients include NASA, ShoreTel,, Sustainable Silicon Valley, StartupMonthly and the City of San Jose

Stanford University School of Medicine – 2001 – March 2011

Lead Web Designer

Architected, designed, produced and supported Web sites and prototyped Web software systems

Manager, Web Support & Training

Managed technical support team to develop Web sites and support and train site owners and operators

  • Designed an inventive Web architecture for a top-ranked, award-winning mega-site – Enabled central administration, consistent formatting, upgradability, and integration of static and data-driven content, resulting in first page rank in Google for “medical school” and #1 result for “school of medicine”
  • Empowered individual branding within a parent brand – Gave 600 sites consistency and coherence
  • Created a site production process that saved money – Streamlined workflow using Fireworks and Dreamweaver, reducing average cost to under $500 per site
  • Produced 200 sites, and directed production of 400 more – Supervised production and quality through full life cycle from client consultation to site launch
  • Improved engineering agility with prototypes – Introduced prototyping for five systems in ASP, Java
  • Initiated and led Web Help service – Managed Web technical support, hired and supervised staff of Web Help desk in a culture focused on providing the best customer support to Web site owners and users
  • Hired, supervised and mentored Web staff – Recruited, trained, and supervised twelve temporary workers, and two regular full-time staff; consulted in hires of six regular staff positions
  • Saved money and improved quality with in-house training– Saved $57,000 annually over ten years providing software training for Dreamweaver, Contribute, Photoshop and Confluence, and trained more than 800 school and hospital staff in over 250 live sessions



  • Award of Excellence in Electronic Communications from the Association of American Medical Colleges (AAMC)
  • Nominated for Amy J. Blue Award by Stanford University, for “staff members who are exceptionally dedicated, supportive of colleagues and passionate about their work”
  • Nominated for Spirit Award by Stanford Medicine colleagues, for employees who have “outstanding performance and demonstrate consistent dedication, initiative, motivation, positive attitude, and customer service to those they support and with whom they interact”


San Jose Mercury News – 1998-2000

Editorial Art Director

Directed Editorial Art Department in providing news graphics, illustrations and designs

Online Designer/Producer

Designed and produced Web pages for Mercury Center, online edition of the Mercury News

  • Grew department to meet competition for visual excellence – Fought for newsroom reorganization
    and expansion from eight to twelve; recruited and hired five full-timers and five interns
  • Created new ways of telling stories visually – Overcame resistance to create and produce a unique illustrated history format based on graphic novels, and published 14 examples
  • Improved quality – Designed and implemented a graphic proofing process that reduced errors by 50%
  • Modernized publishing technology – Installed Macintosh computers, storage, printers, networking,
    and implemented a digital archiving system that increased graphics output by 25%
  • Acted as a role model for visual journalism – Reported, wrote, illustrated, and edited, providing full cycle technical production from inception to plate-ready negatives on no-excuses daily deadlines



  • Pulitzer Prize for General News Reporting, Loma Prieta earthquake coverage
  • Silver Award, Society of Newspaper Design (SND)
  • Second Place, Best Informational Graphic, California Newspaper Publishers Association
  • Three Awards of Excellence, SND


Education & Training

  • Bachelor of Fine Arts (BFA), Design and Communication concentration, School of the Art Institute of Chicago
  • Managing @ Stanford – Management Essentials and School of Medicine Supervisory Essentials certified
  • Tribal Leadership Intensive by CultureSync

Professional Affiliations

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